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Whilst every effort has been made to ensure the accuracy of the information provided in this directory, we do not accept any responsibility or liability for any errors that have occurred. It is recommended that you always check with providers that their service or organisation meets your requirements. We offer an impartial service and we cannot recommend or endorse any providers listed.

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The Cycle of Change

This model is commonly used in the field of substance misuse and is broadly applicable to change in a variety of settings. It is important to underline that the cycle of change serves as an indicator, not as a prescriptive stage by stage approach. No…

Complying with Equality Act 2010

To abide by the Government's Equality Act 2010, employers should ensure that there are no hidden age barriers in your selection and promotion processes – e.g. aim to place advertisements in publications read by a range of age groups. You should also make sure that…

Marketing your service - Know your existing customers

What information do you have? What do you know about your existing customers – who are they and why do they use your setting? What do they particularly like about it, and what bothers them? A simple survey can help you to get up-to-date information…

Marketing your service - Producing written publicity materials

You may decide to produce leaflets or posters advertising your setting in general, or a particular event such as an open day. There are many ways of going about this - they don’t all have to be expensive, but before producing lots of paper you…

Marketing your service - Getting media coverage

The effect of good press coverage is priceless. It’s free, and it carries a lot more clout than advertising. So a news item or a feature on your setting could be worth its weight in gold in terms of publicity. Good media coverage requires persistence…

Marketing your service - Writing a marketing plan

Where are we now? The first step in working out a marketing plan is to assess where you are now. Look at your current customers – who are they and why do they use the service, or why would they refer people to your service?…

Business Planning - Executive summary

The executive summary is usually contained on a single sheet of paper at the front of your business plan – it summarises what you intend to do, plus why, when and how. It should also be interesting enough to draw the reader in! But as…

Business Planning - Aims and Objectives

This short section, usually not more than a single page, sets out your overall aims and more detailed objectives. The relationship between the two is that to achieve your aims, you must first achieve your various objectives. For instance, your aim might be: 'To offer…

Business Planning - Competitors

As mentioned elsewhere, you will need to report on your competitors - that is, existing projects or those planning to run similar services to yours. Your chances of success will be greater if your project will be significantly different from existing ones, or if you…

Business Planning - Strengths, weaknesses, opportunities and threats

A simple 'SWOT' analysis will help you and the reader see the strengths and weaknesses of your project, as well as the opportunities and threats you should bear in mind. Generally, strengths and weaknesses occur inside your project, while threats and opportunities are found outside.…

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