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Marketing your service - Producing written publicity materials

You may decide to produce leaflets or posters advertising your setting in general, or a particular event such as an open day. There are many ways of going about this - they don’t all have to be expensive, but before producing lots of paper you…

Marketing your service - Getting media coverage

The effect of good press coverage is priceless. It’s free, and it carries a lot more clout than advertising. So a news item or a feature on your setting could be worth its weight in gold in terms of publicity. Good media coverage requires persistence…

Marketing your service - Writing a marketing plan

Where are we now? The first step in working out a marketing plan is to assess where you are now. Look at your current customers – who are they and why do they use the service, or why would they refer people to your service?…

Business Planning - Executive summary

The executive summary is usually contained on a single sheet of paper at the front of your business plan – it summarises what you intend to do, plus why, when and how. It should also be interesting enough to draw the reader in! But as…

Business Planning - Aims and Objectives

This short section, usually not more than a single page, sets out your overall aims and more detailed objectives. The relationship between the two is that to achieve your aims, you must first achieve your various objectives. For instance, your aim might be: 'To offer…

Business Planning - Competitors

As mentioned elsewhere, you will need to report on your competitors - that is, existing projects or those planning to run similar services to yours. Your chances of success will be greater if your project will be significantly different from existing ones, or if you…

Business Planning - Strengths, weaknesses, opportunities and threats

A simple 'SWOT' analysis will help you and the reader see the strengths and weaknesses of your project, as well as the opportunities and threats you should bear in mind. Generally, strengths and weaknesses occur inside your project, while threats and opportunities are found outside.…

Business Planning - The new services; Premises; People and resources

The New Services  Give a summary here of the new services you want to develop. You've already set out the need for the services and said how you will promote and market them, so by now your reader should be eager to find out more.…

Business Planning - Managing risk

It's a good idea to include a risk assessment either in your business plan or as an appendix. A risk assessment simply sets out how you will deal with things that might go wrong. For example, if you want to offer services for children aged…

Business Planning - Finance

This part of your business plan is one of the most important - many lenders and grant-givers will read the executive summary and then turn straight to the finances. They know all too well that any organisation whose figures don't add up is destined to…

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Disclaimer

Whilst every effort has been made to ensure the accuracy of the information provided in this directory, we do not accept any responsibility or liability for any errors that have occurred. It is recommended that you always check with providers that their service or organisation meets your requirements. We offer an impartial service and we cannot recommend or endorse any providers listed.

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